Meet our team of specialists

With over 14 years of experience, Hayley has deep expertise in social media, influencer and content strategy, having devised and managed hundreds of ROI-positive campaigns for a variety of consumer and corporate brands.     

Hayley leads day-to-day operations and collaborates with our partners to build digital and social media strategies that drive lasting impact.   

David is a commercially experienced Digital Marketing Leader with over 20 years of experience driving business growth through full-funnel, digital-first strategies in B2C, B2B, and B2D markets.

Joe is a Senior Account Director in PHA Digital, specialising in organic social, primarily strategy build and execution, content strategy development, audience engagement and performance reporting. Joe has over 12 years’ experience working within social, delivering impactful cross-platform strategies for brands across corporate and consumer sectors, ranging from SMEs through to international conglomerates. Joe also specialises in social listening and has experience within online reputation management.

Aron is a Senior Account Director, leading PHA’s Paid Social department. He has over nine years’ experience creating, managing, and implementing Paid Social strategies for B2B and D2C clients in a wide range of sectors. During his career, he has delivered results across a suite of Social Media platforms, including; Meta, TikTok, Linkedin, Snapchat, X and Pinterest.

Oliver is a Paid Search specialist with over 11 years of experience driving performance through Search, Shopping, Performance Max, and Demand Gen campaigns. He has partnered with leading brands including Boots, Schöffel, and Citizen Watches to deliver strategies that maximise ROI and accelerate growth.

An expert in ecommerce and shopping strategy, Oliver excels in feed optimisation and leveraging automation to enhance campaign efficiency. His approach combines data-driven insights with creative problem-solving to help clients achieve measurable success across competitive markets.

Having worked in the SEO industry for 8+ years, where she has gained experience in content & Digital PR, Jenny has carved her niche and specialised in all things Technical SEO. Having worked on a range of clients (such as Argos, Skatehut, HiPP Organic, GAME) in an array of different industries during her career, she excels at problem solving and all things lead by data.

Avit Virdee is a Senior SEO Account Manager, specialising in SEO/GEO content strategies, technical SEO and international optimisation. With experience across ecommerce, B2B and local business sectors, she has delivered measurable growth for clients including HiPP Organic, Victoria Beckham Beauty, Jon Richard and others. Skilled in data-led strategy, Avit creates tailored strategies that connect audiences with brands in meaningful ways. Known for her collaborative approach and client-focused mindset, she is passionate about driving sustainable growth through data-driven SEO.

Rushabh currently works as a Paid Media Manager, working closely with C-level marketing executives to create, implement and manage Paid Media strategies that generates substantial revenue growth for his clients along with increasing their brand visibility. Specialising in optimisations, testing and strategy, he has over 4 years of professional working experience working on multi-region clients using the full-funnel marketing approach.

Gabriela is a Paid Media Manager with over 4 years of experience working across a range of B2B and D2C clients in areas including tech, retail, food, and professional development. Specializing in strategizing, planning, and optimising she takes a collaborative and client-focused mindset in her day to day.

Her previous experience include the live entertainment, travel, higher education, and healthcare sectors which shaped her utilisation of the digital sphere’s influence in performance marketing.

Maria Niderman is a Social Media and Influencer Manager with over 10 years of experience shaping digital-first brand storytelling across fashion, travel, lifestyle, and culture. Known for blending strategic thinking with a strong creative instinct, she specialises in influencer partnerships, creator relations, social growth, and culturally relevant campaigns that actually connect with audiences, not just algorithms.

With a deep understanding of the evolving creator economy, Maria has worked across fast-paced agency environments managing talent collaborations, brand positioning, content direction, and platform strategy for both emerging and globally recognised brands. Her approach combines trend intelligence, audience psychology, and sharp execution to build campaigns that feel authentic, elevated, and commercially impactful.

Yasmin is a Social Creative here at Dig & Dig, developing and delivering social-first content for a range of premium client accounts. She specialises in short-form video, graphics, and copy optimised for social platforms, whilst supporting community management and influencer collaborations.

With a focus on trend-led campaigns and creative storytelling, Yasmin helps brands grow their online presence by producing engaging, shareable social media experiences that connect with audiences and achieve client objectives.